BarbieGirls.com is a virtual world designed for girls. Launched on April 24, 2007 by Mattel, the maker of Barbie dolls, the site is a controlled community of registered users, with a target market of 6–12 year old girls. With 200,000 registered users after one week and 5 million after 4 months, it is considered the fastest growing virtual community in history, even outpacing Second Life..Later,Barbiegirls.com launched VIP-it's a subscription that allows you to open more stuff on barbiegirls. It costs $5.99 per month. Also on holidays members can buy fashions, furniture and other things that are not available every day.